Marketing Lead Portugal & Digital Iberia
MetLife Portugal
We are looking for a Marketing Lead Portugal & Digital Growth Iberia to join the MetLife Iberia Marketing team. Based in Portugal, you will be the go-to person for Marketing in the Portuguese market and will represent the department locally to the business, partners and suppliers.
The role calls for a generalist view of marketing and the ability to lead and make decisions on local priorities, ensuring that brand, communications, content, events and supplier activity meets the needs of the market and is aligned with MetLife's strategy and standards. At the same time, you will bring digital marketing expertise to help drive the digital business in Spain and Portugal.
We are looking for a profile with sound judgment, strong execution skills and a business orientation, able to combine local Marketing leadership in Portugal with a meaningful contribution to the digital evolution of MetLife Iberia.
Key Responsibilities
Marketing Leadership in Portugal
- Act as MetLife's main Marketing point of reference in Portugal, representing the department before the business areas and ensuring close engagement with the main local stakeholders.
- Translate the Iberia Marketing strategy into the needs of the Portuguese market, defining local priorities and action plans in coordination with the Iberia team.
- Lead marketing activity in Portugal in an integrated way, including brand, communications, content, campaigns, events and other initiatives aimed at customers, distributors, partners and employees.
- Manage the relationship with agencies and suppliers, coordinating briefs, budgets, timelines and deliverables and ensuring the quality and consistency of initiatives.
- Collaborate with Sales, Partnerships, Product and other functions to identify needs and opportunities, bringing the Marketing perspective to the market's strategic projects.
- Take part in Iberia Marketing planning, monitor initiatives in Portugal and evaluate their results in order to propose improvements and future actions.
- Contribute to MetLife's digital marketing strategy in Spain and Portugal, identifying opportunities that support business growth and improve the experience of customers, distributors and partners.
- Collaborate on the evolution of Iberia's websites and other digital assets, promoting improvements in content, user experience, visibility, performance and conversion.
- Drive the use of Artificial Intelligence in Marketing, identifying tools and use cases that improve efficiency, content creation and adaptation, personalization, analysis and optimization of digital initiatives.
- Work with local, regional and global teams, as well as specialist agencies, to drive the execution of Iberia's digital priorities.
- Keep up to date with digital trends and tools and propose solutions that create value for the business and improve the efficiency of the Marketing function.
- University degree in Marketing, Communications, Business Administration or related disciplines.
- Solid experience in generalist Marketing roles, with exposure to different disciplines such as brand, communications, campaigns, content, events and supplier management.
- Ability to act as the Marketing point of reference in Portugal, manage priorities and make decisions autonomously within their scope of responsibility.
- Experience in multinational or matrixed environments and the ability to collaborate with local, regional and global stakeholders.
- Strong knowledge of digital marketing and understanding of web ecosystems, digital content, SEO, analytics and channel optimization.
- Experience managing agencies, suppliers, budgets and projects from start to finish.
- Business orientation and the ability to turn commercial needs into concrete, measurable Marketing initiatives.
- Good brand and communications judgment, attention to detail and the ability to balance local needs with corporate guidelines.
- Experience in financial services, insurance, partnerships, B2B2C models or regulated sectors will be valued.
- Practical knowledge of Artificial Intelligence tools applied to Marketing and the ability to identify use cases that improve the efficiency, quality and impact of initiatives.
- Native or bilingual Portuguese.
- Fluent English, both spoken and written.
Languages
- Fluent Spanish or the ability to work effectively in an Iberian work environment.
- Leadership and influence.
- Autonomy and decision-making ability.
- Generalist Marketing perspective.
- Business, customer and results orientation.
- Brand, communications, events and supplier management.
- Digital knowledge, familiarity with Artificial Intelligence tools and a growth mindset.
- Execution ability and priority management.
- Collaboration in international and matrixed environments.
- Curiosity, adaptability and continuous learning.
About MetLife
Recognized on Fortune magazine's list of the "World's Most Admired Companies" and Fortune World’s 25 Best Workplaces, MetLife, through its subsidiaries and affiliates, is one of the world’s leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
As part of our New Frontier strategy, MetLife is building an AI-enabled, people-centered future. We’re looking for people who bring curiosity, adaptability, and a growth mindset as we use AI to enhance how we serve customers, support communities, and evolve the way work gets done. At MetLife, AI is a responsible partner that supports human judgment, creativity, and continuous improvement while helping us build trust, inclusion, and long-term value.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by our core values - Win Together, Do the Right Thing, Deliver Impact Over Activity, and Think Ahead - we’re inspired to transform the next century in financial services. At MetLife, it’s #AllTogetherPossible. Join us!