Brand Manager
Beiersdorf
- Defining the marketing strategy (both channels Phamacy and Mass Market)
- Leading budget planning and resource allocation decisions based on business performance and growth opportunities
- Market and competitor analysis
- Defining marketing mix support by brand and franchise
- Internal figures analysis by sku, channels, customers, etc.
- Developing of Master Artworks for the products (adapting international versions to local ones)
- Developing Marketing campaigns in cooperation with POS, promotions, digital
- P&L analysis
- Leading sales forecast: make net sales projection for each sku
- Building up customer plans aligned with the Sales channel strategy
- Establishing communication & cooperation with the Global and Regional Marketing department.
- Bachelor/master’s degree in Marketing, Business Administration, Economics (or similar), Pharmacy or medical Sciences
- Pharmacy background will be appreciated
- Experience in Marketing or SCM (preferential)
- Solid MS-Office suite knowledge (namely Excel and PowerPoint)
- Proactivity, flexibility, resilience.
- Analytical thinking and orientation towards problem solving.
- Fluent in Portuguese and English.