Senior Performance & Analytics Manager
AHM - Ace Hospitality Management
AHM is looking for a Senior Performance & Analytics Manager to strengthen its digital marketing capabilities across hospitality, restaurants, and corporate brands.
This is a senior and highly analytical role, combining data-driven decision-making, performance marketing expertise, and business-focused analytics to help drive revenue growth, improve marketing efficiency, and strengthen internal digital capabilities.
The successful candidate will play a key role in transforming data into actionable insights, improving marketing performance, and supporting strategic business decisions across multiple brands and projects.
Key Responsibilities
- Define and manage performance measurement frameworks across websites, digital campaigns, CRM, and marketing initiatives.
- Centralize, structure, and maintain reliable performance data across multiple hospitality and F&B projects.
- Lead the implementation and optimization of tracking solutions, including Google Tag Manager, GA4, conversion tracking, and attribution frameworks.
- Develop dashboards, reports, and performance monitoring systems that support management and executive decision-making.
- Manage and optimize Google Ads campaigns, ensuring alignment between business objectives, revenue growth, and profitability.
- Monitor and improve key metrics such as ROAS, CPA, CPL, conversion rate, and marketing ROI.
- Produce forecasts, investment scenarios, and performance analysis to support budgeting and strategic planning processes.
- Identify opportunities for growth, optimization, automation, and operational efficiency across digital marketing activities.
- Deliver clear insights and recommendations that help transform data into commercial and strategic actions.
- Minimum 5 years of experience in Performance Marketing, Digital Analytics, Growth Marketing, or a similar role.
- Strong experience managing Google Ads accounts and performance-driven marketing initiatives.
- Knowledge of digital measurement, attribution, tracking, and analytics frameworks.
- Proven experience building dashboards, reports, and executive-level performance insights.
- Knowledge and hands-on experience in CRM/email marketing strategy, implementation, and optimization.
- Strong analytical mindset with the ability to translate complex data into clear business recommendations.
- Experience managing budgets and marketing investments with a focus on ROI and profitability.
- Excellent organizational, communication, and stakeholder management skills.
- Ability to work autonomously, prioritize effectively, and manage multiple projects simultaneously.
- Fluency in Portuguese and English is mandatory
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads
- Looker Studio
- Excel / Google Sheets
- Conversion Tracking
- Attribution Analysis
- Dashboard Development
- Performance Reporting
- Power BI experience
- Hospitality, hotel, or restaurant industry experience
- SEO and CRO knowledge
- Experience working with multiple brands or business units
- Hands-on experience with AI tools
- Integration into a solid and expanding hospitality group with a diverse portfolio of hotels, restaurants, and international brands like Hilton, Marriot, IHG, Wyndham, and Accor.
- Opportunity to play a strategic role in the evolution of the company's digital marketing capabilities.
- High visibility and direct impact on business growth and commercial performance.
- Excellent opportunities for career advancement and professional growth.
- Competitive compensation package aligned with experience and expertise.
- Additional benefits in hour network.