Senior Martech Specialist
VILT
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We are looking for a Senior Martech Specialist to lead highly complex implementations focused on Adobe GenStudio for Performance Marketing. In this strategic role, you will operate at the intersection of AI-driven marketing (GenAI), product engineering, and enterprise business strategy. You will take ownership of end-to-end engagement management—from pilots to rollouts—orchestrating platform onboarding and designing adoption playbooks integrated into existing campaign processes. Acting as the voice of the field, you will translate real-world use cases into technical requirements to directly influence the product roadmap. This position requires a strong consulting vision, mastery of change management, and deep technical familiarity with the Adobe ecosystem and modern digital marketing stacks.
What you will do:
- Lead the end-to-end delivery of enterprise engagements for Adobe GenStudio, managing pilots, rollouts, and early-scale phases.
- Orchestrate platform onboarding and activation, including foundational marketing setup (brands, products, personas) and template conversion.
- Build and execute targeted adoption programs, training plans, and embedded coaching for creative and performance marketing teams.
- Collaborate with data and marketing teams to identify high-value use cases, translating them into practical, scalable solutions within GenStudio.
- Design execution playbooks and workflows that seamlessly align with clients' existing campaign processes and technology stacks.
- Act as the strategic link between the field and Product/Engineering teams, capturing structured feedback on feature gaps, usability, and AI performance to guide the roadmap.
- Lead executive sessions and manage overall program health, tracking adoption metrics, campaign performance, and risk mitigation via Mutual Action Plans (MAP).
- 5 to 8+ years of proven experience in engagement management, technical consulting, or program management for enterprise SaaS, digital marketing, or martech solutions.
- Strong understanding of performance marketing channels (paid social, display, email) and mastery of key conversion metrics (CTR, CPC, CPA, ROAS).
- Hands-on experience applying generative AI tools to marketing workflows, including creative generation, variation testing, and personalization.
- Familiarity with Adobe Express, Adobe Creative Cloud (Photoshop, InDesign, XD), and modern digital marketing stacks (CDPs, DAMs, and media platforms).
- Excellent consulting and communication skills, with the ability to present updates to C-level executives and translate business needs into engineering and product requirements.
- Proven track record in Change Management, successfully driving tool adoption and process transformation within marketing or sales organizations.
- Fluent corporate English (strictly mandatory for daily collaboration with global teams).
- Fluent or advanced French (written and spoken).
- Practical experience with the broader Adobe Experience Cloud ecosystem (AEM, Adobe Journey Optimizer, Adobe Campaign, Adobe Analytics) or equivalent enterprise platforms.
- Previous experience in forward-deployed or "customer-zero" roles, working closely with engineering teams on early-stage product development.
- Professional background working in consulting firms, digital agencies, or Marketing Operations.
- Exposure to enterprise advisory frameworks, such as Success Accelerators or Ultimate Success.
Apply now!