Brand Manager
Beiersdorf
- Translate brand guidelines into locally relevant strategic and action plans.
- Develop and execute annual marketing plans to drive market share and business growth.
- Collaborate closely with sales, shopper and demand planner ensuring the execution of the marketing campaigns and product launches.
- Build business cases for launches: pricing, profitability, volume forecasts, cannibalization assessment, and P&L analysis.
- Implement a strong media plan across owned categories, working closely with Media, Influencers, PR Team.
- Proactively monitor market dynamics, trends, brand positioning, consumer insights, and competitive activity to identify growth opportunities and potential risks.
- Lead business performances and competition analysis, recommending corrective actions.
- Direct responsible for business KPIs (net sales, market share and gross margin) and marketing budget of the categories.
- Lead and support the development of the brand manager intern.
- Bachelor’s degree in Marketing, Business Administration, or a related field;
- Master’s degree is a plus.3-4 years of FMCG marketing experience, including at least 1 year as a Brand Manager with ownership of marketing plans, budgets, and forecasts. Experience within the Cosmetics or Personal Care industry will be an advantage.
- Strong strategic and analytical skills, with experience managing category budgets and driving business results.
- Highly organized and detail-oriented, with the ability to manage multiple projects and priorities in a fast-paced environment.
- Excellent communication and collaboration skills, with a proactive, positive, and solution-oriented mindset.
- Fluency in Portuguese and English is required; Spanish is a plus.
- Experience with Nielsen and SAP is advantageous.