Web Tracking Specialist (m/f/d)
Zoi
Welcome to the world of Zoi! We transform manufacturing and retail enterprises through AI-first strategies that deliver measurable business value. We don't just advise: we implement, operate, and scale solutions that turn AI adoption into competitive advantage.
We are expanding our European team in Lisbon. Travel between our locations is possible.
What You Do
- GA4 Migration & Implementation: Lead the setup and implementation of Google Analytics 4 (GA4), ensuring a seamless transition from our existing analytics platform.
- Tracking & Tagging Infrastructure: Design, develop, and maintain a robust tracking and tagging infrastructure across our web properties, utilizing Google Tag Manager (GTM) for both client-side and server-side tagging.
- Data Layer Management: Define and implement a comprehensive data layer to capture key user interactions and website events, ensuring data integrity and consistency.
- Cloud Run Integration: Explore and implement server-side tagging solutions using Cloud Run to enhance data accuracy and efficiency.
- Adobe Analytics Support: Provide support and maintenance for our legacy Adobe Analytics tracking setup, ensuring continuity during the GA4 migration.
- Technical Expertise: Contribute to the technical design and implementation of web tracking solutions across our new e-commerce platform and other web applications.
- Consent Management: Implement and manage consent mechanisms for data collection, ensuring compliance with privacy regulations using OneTrust CMP.
- 3rd Party Tag Management: Manage and implement third-party tags and pixels, including marketing and advertising tracking solutions.
- Testing & Debugging: Conduct thorough testing and debugging of tracking implementations to ensure data accuracy and reliability.
- Reporting & Dashboarding: Create meaningful reports and dashboards to visualize key performance indicators (KPIs) and provide actionable insights.
- Proven Expertise: 3+ years of hands-on experience in web tracking and tagging, with a deep understanding of industry best practices.
- Technical Proficiency: Strong command of JavaScript, HTML, and CSS, with the ability to write clean and efficient code.
- Analytics Platform Mastery: Extensive experience with Google Analytics (Universal Analytics and GA4) and Adobe Analytics, including tag management systems (GTM and Adobe Launch).
- Data Layer Knowledge: Solid understanding of data layer concepts and implementation, ensuring data consistency and accessibility.
- Consent Management: Familiarity with consent management platforms (e.g., OneTrust CMP) and privacy regulations (e.g., GDPR, CCPA).
- Problem-Solving Skills: Excellent analytical and troubleshooting abilities to identify and resolve tracking discrepancies and data anomalies.
- Communication & Collaboration: Strong communication and interpersonal skills, including proficient English skills, to effectively collaborate with cross-functional teams.
- GOOD WORK SHOULD BE REWARDED, which is why we offer various bonus models at our company
- TIME IS WISDOM, 20 % of your working time is available for experimenting and education
- SKILL YOURSELF UP, Zoi can only be as good as you are. That’s why we value constant training and development
- BE FREE thanks to our absolutely flexible working hours and work remotely from any of our locations
- LEVERAGE AI POWER with access to cutting-edge AI technologies, to automate tasks, gain insights, and innovate
- DEVELOP YOURSELF with our individual certification and training plan
- FAMILY COMES FIRST, rely on our financial support for childcare
- REFUEL at our regular free Friday lunch