Brand Image Specialist, Portugal

Ralph Lauren

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

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Oversee the delivery of the brand visual proposition in store, ensuring that Seasonal Guidelines are adapted and creative solutions are offered to maximise layout and presentation Utilise commercial reports to understand store performance, ensuring visual presentation is both commercial and consistent Champion and uphold Model Store standards, coaching the in store team on brand expectation Maintain all visual displays in store including mannequin styling, props and product Support the store team with all BP actions and provide store specific solutions Take a key role in the commercial evaluation of the store and its space mix Regularly communicate with the Field Brand Presentation specialist and undertake any additional tasks set out by them

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EXCEED SALES AND PROFITABILITY TARGETS

Commercially analyse store performance, offering VM solutions to support sales mix, space mix and Key KPI’s
Understand the use of Category performance, bestsellers and concept report to utilise this information in order to commercially support VM decisions and measure the success of floor moves, layout and space changes
Conduct walkthroughs with the GM and Store Management team, providing VM suggestions and ensuring the management teams are aware of VM direction and updates KPI’s all to include the following; -VM efficiency/Launch effectiveness/Commerciality of decisions and quality of weekly feedback/Store commercial performance following layout changes/Consistency of Model store score/Weekly standards and floor layouts

INSPIRE AND DEVELOP THE TEAM

Responsible for your personal contribution to team /store & own your personal PDP, look for ways to continuously improve development of team, succession and growth of VM talent in store
Represent RL through appropriate dress & grooming standards
Promote the growth of in store visual talent, training and developing teams regarding adaptation and implementation of Model store guidelines and the visual proposition RL

Experience And Service Model

Support the GM in ensuring that the Store environment is upheld and customer focused, through elevated Brand Presentation, creative and commercial Visual Merchandising and displays
Ensure the Brand standards is upheld whilst still ensuring we get the right balance of Model store, being commercial therefore supporting the commerciality needed to deliver the RL Experience

OPERATIONAL EFFICIENCY AND COMPLIANCE

Deliver consistent in store coaching, setting a clear expectation regarding Brand standards, densities and replenishment.
Ensure that there is a focus on daily product placement and presentation Produce weekly sign off sheets of store
Ensure that direction from senior visits is actioned and followed up appropriately
Ensure that daily updates and weekly actions (Newsbrief) are completed in a timely manner, providing best in class photos and commentary to FBPS and BPM when required
Summarise and present weekly feedback to FBPS, identifying areas of opportunity within store; both commercially, creatively & sharing best practise
Play a key part in proposal of floor layout to FBPS and BPM, ensuring floor moves are brand appropriate

Store based visual merchandising/brand presentation management experience (apparel)
Managed a team (in a retail environment)
Experience managing commercial performance
Display dressing and styling across multiple items
Competent in Powerpoint, Microsoft Word and Excel
Experience of Model Store or equivalent
Comprehensive understanding of visual merchandising/brand presentation training methods