ASO Manager
SplitMetrics
Remoto
- SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
- SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
- SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
- App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
- For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
- An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
- Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
- Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
- Integrated AI into our strategic approach since 2023.
- Effectively collaborate across 20+ countries with a remote-first and supportive culture.
Why SplitMetrics Agency:
Data nobody else has. We build App Radar, Iris, Optimize and Acquire, so we sit on A/B test benchmarks, conversion data, and Apple Search Ads patterns across thousands of apps. You'll make calls based on our own aggregate test results rather than on conference-talk summaries.
A real knowledge base. Internal wiki with cases, playbooks, SOPs, and post-mortems. Internal webinars and outside experts on a regular schedule. Nobody here hoards what they know.
Workload we actually manage. We cap portfolio size per manager on purpose. Burning out an ASO manager costs us a client, so we don't do it.
What you’ll be doing:
You take our client apps and own their organic growth end to end: semantic core, metadata across localizations, creative concepts, A/B tests, and the monthly call where you explain what moved and why.
Agency work means you see patterns in-house managers never get to see. A fintech app in Brazil, a fitness app in Germany, and a mid-core game in the USA all react differently to the same algorithm change.
What You'll Own
- Audits and strategy. Audit new client apps, size the opportunity, and build a roadmap from niche analysis, competitor research, and our internal experiment database.
- Semantic cores. Build and maintain keyword sets for App Store and Google Play across every localization the client sells in, including markets where you don't speak the language.
- Metadata. Write and iterate titles, subtitles, keyword fields, and descriptions, adapted to regional search behavior.
- Creative direction. Brief our in-house Design Studio on icons, screenshots, and app preview videos.
- Testing. Design A/B tests in Product Page Optimization, Google Play experiments and SplitMetrics Optimize. Read the results honestly, including the ones that lose.
- Client relationships. Monthly calls, presentations, and day-to-day Slack.
- 2+ years running ASO for live apps in different domains.
- Hands-on App Store Connect and Google Play Console. You've shipped metadata, set up CPP and In-App Events and read Store Listing reports.
- Keyword research at scale, including various markets.
- A/B testing experience on at least one store.
- One or more ASO tools in daily use: App Radar, AppTweak, Sensor Tower, Asodesk, MobileAction, or similar.
- English at B2 or above.
- Comfort with numbers: forecasting, KPI tracking, and explaining increases and drops in installs transparently.
- Experience with Apple Search Ads and using paid keyword data to inform organic.
- Experience in Paid UA (Meta, TikTok, DSPs, etc.)
- Games, or a specific vertical you know deeply.
- Non-English localization expertise. We already cover 14+ languages in-house
- Interest in how apps get discovered through AI assistants and AI-driven search, which is where a chunk of our R&D is going.
- Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
- Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
- Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
- Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
- Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
- Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
- Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:
- Move Fast
- Get Sh*t Done
- Build Together
- Strive for Transparency
- Own What You Do
- Learn + Share = Excel