Intern Marketing
Henkel
- Support brand positioning to support the implementation of the BU value proposition
- Help to develop strategies to ensure consistent customer experience
- Help with managing brand architecture in terms of nomenclature, book-values etc.
- Support to implement brand guidelines to ensure consistency in look and feel
- Analyzes brand health indicators
- Organizes market research and develops plans to address deviations in brand structure
- Support with development and implementation concrete action plans to mitigate deviations
- Supports global brand strategy and steers brand portfolio as well as trademark strategy
- Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
- Supports and leads branding guideline for digital strategy
- Implement systematic approaches and programs to identify and map Consumer Journey generating long-term innovation ideas with technical functions
- Degree in Economics or Management
- Very good knowledge of English, basic knowledge of Spanish
- Excellent computer skills: Excel, PowerPoint, Word
- Good analytical and creative skills
- Good interpersonal and communication skills and willingness to work in a team
- Internships, summer part-time work, as well as international experience would be an advantage.