Senior Brand Partnership Manager

SOMAÍ

Remoto

Key Responsibilities


Brand Relationship Management

  • Serve as the single point of contact and trusted relationship owner for a portfolio of global cannabis brand partners

  • Proactively manage partner expectations, ensuring they feel informed, valued, and confident in our commercial execution

  • Conduct regular business reviews with brand partners, presenting performance data and strategic recommendations

  • Maintain strong brand partnerships through proactive communication and strategic problem-solving**.**

  • Work cross-functionally with sales, marketing, regulatory, and operations teams to safeguard brand relationships, offering strategic solutions to keep partnerships thriving


Sales Reporting & Commercial Analysis

  • Own the cadence of sales reporting for each brand partner — from weekly sell-out data to monthly revenue summaries and quarterly trend analyses

  • Empower brand partners with comprehensive sales visibility, owning the delivery of weekly sell-out data, monthly revenue, and quarterly trend reports.

  • Build and maintain dashboards and reporting templates that give partners clear visibility into their performance across European markets

  • Analyze sales data to identify growth opportunities, slow-moving SKUs, and emerging market trends

  • Work alongside the finance and operations teams to ensure data accuracy and consistency


Marketing & Promotional Planning

  • Develop joint marketing and promotional plans with brand partners, aligned to seasonal calendars, product launches, and market conditions

  • Coordinate execution of promotional activities across markets, working with local sales teams and distribution partners

  • Ensure brand guidelines are adhered to across all marketing materials and touchpoints in the European medical context

  • Track and report on campaign performance, making recommendations for optimization


Pricing & Commercial Strategy

  • Lead pricing reviews in collaboration with brand partners, ensuring competitiveness across European medical markets while protecting margin

  • Monitor market pricing, competitor activity, and regulatory developments that may affect positioning

  • Support the development of market-entry pricing strategies for new brands or SKU launches

  • Maintain and update pricing documentation, ensuring all internal stakeholders and partners have accurate, up-to-date information


Cross-functional Coordination

  • Act as the commercial liaison between brand partners and internal teams including regulatory affairs, supply chain, and medical affairs

  • Support product listing processes, ensuring partners have the documentation, samples, and information required

  • Contribute to the onboarding of new brand partners, building scalable processes for integration into our ecosystem

  • Attend relevant industry events, conferences, and brand partner visits across Europe as required


WHAT WE ARE LOOKING FOR


Experience

  • 5+ years of experience in a brand management, key account management, or senior sales role — ideally within cannabis, pharmaceutical, FMCG, or an adjacent regulated industry

  • Demonstrable track record of owning and growing commercial relationships with external partners or brand owners

  • Experience building and presenting sales and marketing performance reports to senior stakeholders

  • Familiarity with the European medical cannabis landscape is a strong advantage; a willingness to learn rapidly is essential

  • Experience working in or with international, multi-market businesses


Skills & Competencies

  • Exceptional communication and interpersonal skills — you build trust naturally and maintain it under pressure

  • Strong analytical ability — comfortable with data, able to distil insights from complex reporting and present them clearly

  • Highly organized and self-directed, able to manage multiple brand relationships and workstreams simultaneously

  • Commercial acumen and understanding of pricing dynamics, margin management, and go-to-market planning

  • Collaborative team player with the ability to influence cross-functionally without direct authority

  • Proficiency in CRM tools, Excel/Google Sheets, and presentation software (PowerPoint/Google Slides)

  • Fluency in English is required; proficiency in Portuguese, German, French, or other European languages is a strong advantage

  • Experience in cannabis brand management or commercial partnerships is required.

  • Exposure to mature regulated cannabis markets, such as Canada’s, is a strong advantage.


WHAT WE OFFER


Global brand portfolio


Work with world-class, globally recognized cannabis brands entering one of the most exciting markets in Europe.


High-impact ownership


A genuinely senior, high-autonomy role where your work directly drives brand partner success and company growth.


Mission-driven company


Be part of the team building a legitimate, compliant, and impactful medical cannabis ecosystem across Europe.


Lisbon-based


Portugal-based hybrid role with European travel, competitive compensation, and the energy of a scale-up environment.

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