Field Marketing Specialist - Iberia
Nextlane
Remoto
At Nextlane, we don’t just develop software solutions – we create the future of the automotive industry.
We are a company that combines advanced technology with a clear vision: simplifying and digitizing every step of the automotive customer journey, empowering manufacturers and dealerships to thrive in a constantly evolving market.
We believe in the value of every team member, offering opportunities for you to develop and contribute to meaningful solutions.
So… What does it mean to be a #Nextlaner?
- Be part of a growth-oriented culture.
- Collaborate with colleagues from all over the world.
- Believe in the Power of ideas and the diversity of thought.
- Be committed to provide an environment where you can learn, grow, and collaborate on projects that make a global impact.
At Nextlane, you’ll have the opportunity to innovate, push boundaries, and work on solutions that are transforming the automotive world.
Your Responsibilities
As a key member of the team, you will be responsible for:
- Based on your regional business needs you will build and execute the local marketing plan to support business growth in the Iberia region.
- Identify and organize our presence to local events and conferences.
- Execute global lead gen campaigns collaborating with the corporate marketing team, and develop local campaigns based on your market priorities.
- Position our brand by identifying the trendy topics and the associated keywords in your region.
- Deploy regional campaigns on social networks to increase corporate and employee branding.
- Contribute to content production in line with global content plan and localize corporate content when it is relevant for your markets.
- Report results and analyse marketing effectiveness while managing database quality.
- Work closely with the company's marketing team to execute relevant and effective lead generation campaigns.
- Work closely with the country manager and the Sales team of your region to deploy local campaigns aligned on the Sales priorities and to ensure the MQL follow-up.
- Communicate with the Field Marketing Team about all your projects (campaigns, events…) and share information.
- Experience:
- A master’s degree in business or marketing.
- Strong oral and written communication skills to develop content such as blog posts, product presentations, business cases or white papers.
- Experience in B2B marketing ideally in the software industry.
- You are comfortable speaking in front of customers or Imaweb’s salespeople.
- Very comfortable communicating in English.
- Autonomy, proactivity and creativity.
- Languages: English and Spanish mandatory, Portuguese and French are a plus.
- Communication: Strong communication skills, both verbal and written.
- Technical Skills: Hubspot.
- Interpersonal Skills: Ability to collaborate in a diverse and dynamic environment.
- 15-minute introductory call with our Talent Acquisition Specialist.
- Interview with Field Marketing Manager.
- Interview with Sales VP.
We understand that flexibility and trust are essential for our teams. Here are some of the benefits we offer:
- Hybrid Work: Rotational model, 2 days onsite, three days remote.
- Annual Payments: 14 payments per year (12 monthly payments + 1 summer bonus + 1 Christmas bonus in November).
- Meal Voucher: €10.20 per working day.
- Vacation: 23 vacation days, plus 24th or 31st December off.
- Language Training: Access to group classes in Spanish, English, or French.
- Private Medical Insurance: Multicare coverage.
- Teambuilding: Join us for memorable afterworks and team activities!
At Nextlane, we are committed to creating a space where everyone feels valued and respected. We firmly believe that diversity in experiences and backgrounds strengthens our culture and drives innovation.
- Support for people with disabilities. If you need any adjustments during the recruitment process, let us know so we can provide the best possible experience.
- Equal opportunities for all: We welcome applications regardless of age, gender, origin, disability, or any other characteristic protected by law.
Discover why we are a great place to develop your talent!