Digital & Media Marketing Manager Southern Europe

Ready to join Pernod Ricard, the world’s the #1 premium spirits organization with the industry’s most comprehensive and diversified portfolio of premium brands including 18 of the world’s top 100 spirits brands? As Créateurs de Convivialité, our purpose is to inspire authentic moments of sharing through our iconic brands, including Absolut Vodka, Jameson Irish Whiskey, and Martell Cognac, sold in over 160 countries. “Conviviality” is our secret ingredient, poured into everything we do, and rooted in every one of us who works here. Collective spirit drives our success, empowering you to craft your path and bring your authentic self to every occasion.

Pernod Ricard Portugal is hiring a Media & Digital Marketing Manager (Southern Europe) for the Marketing department, located in Lisbon.

The Digital & Media Marketing Manager Southern Europe is responsible for designing, activating and optimizing integrated digital and media strategies across assigned Southern European markets, in close collaboration with CX & Consumer Data, Creative and the local markets team. This person will have the Mission to maximize the impact and return of Marketing spend across all digital and media touchpoints of the Consumer Journey, ensuring: Right spend, right touchpoint, right audience, right threshold, right consumer shift.

Responsibilities:

Strategic & Integrated Comms Leadership

• Translate Consumer Journey & Marketing Performance strategy into actionable digital and media plans for assigned markets (Portugal and Greece).

• Co-define integrated digital, media, social, influence and performance strategies in close collaboration with CX & Consumer Data and Creative and local markets.

• Ensure consistency with global frameworks, CDMOs and Marketing Archetypes, while adapting to local market realities.

Media Strategy & Investment

• Own digital and media A&P recommendations during brand planning cycles and rolling forecasts, as well as Media Strategy (media mix, seasonality, media trends…).

• Ensure media plans deliver against brand and business objectives, optimizing investment allocation to maximize ROI.

• Define and track media and digital KPIs, ensuring performance is measured consistently across markets.

• Lead media agency governance, and co-lead on briefings, delivery, tracking, optimization and performance reviews.

• Media partner relationship.

Performance

• Ensure compliance with measurement frameworks and data governance principles, in coordination with CX & Consumer Data.

• Get the best from our media partner to deliver outstanding efficiencies and effectiveness.

Ways of Working & Stakeholder Management

• Establish clear ways of working and ownership models with Market Director, Brand Management and Trade Marketing teams.

• Act as a trusted partner and advisor to local brand teams, ensuring clarity, consistency and speed. Share learnings and best practices across Southern Europe markets.

Profile:

Degree in Marketing, Communications, or a related field.

Minimum 5 years of experience in digital and media marketing management, preferably within FMCG or related industries.

Strong strategic and analytical thinking with a data-driven mindset

Excellent collaboration and communication skills to connect diverse teams

Ability to adapt global frameworks to local market needs with authenticity

Proactive problem-solving and passion for innovation and growth

Strong stakeholder management

Proficiency in Portuguese (mandatory), English (mandatory) and Spanish (preference)

What We Offer

Professional stability;

Professional training;

Several Benefits - Health Insurance, Pension Plan, Meal Allowance, etc...

Joining and contributing to an Inclusive workplace

Join our 19,000 employees around the world and become a Createur de Convivialité! Together, we make the perfect blend!

We are an equal opportunity employer and encourage diversity and respect for difference in our company. We do not tolerate discrimination based on race, color, gender expression, gender identity, ethnicity, religion, class, politics, citizenship, sexual orientation, marital status, disability or any other basis.