Performance Media Specialist
Essor
Essor’s brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, NumNum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart.
At Essor, we are at the forefront of leveraging AI, automation, and emerging technologies to challenge traditional ways of working. We are empowered to engage technology-driven initiatives. We want individuals who are hands-on, curious, and excited to be part of this journey. We expect Essorians to actively leverage AI, data, and automation to drive impact in their daily work. This includes, but is not limited to, the use of AI coding agents to automate tasks (e.g., Copilot, Antigravity), development of automated or agentic workflows (e.g., N8N, Dify), and engagement with data analysis tools (including SQL where relevant). While mastery is not required at the outset, rapid learning, technical fluency, and continuous upskilling are core expectations. The company will support your growth through guidance and coaching, and you are expected to actively develop and apply your skills as part of your role.
About The Team And The Role
As a Performance Media Specialist, you will be the strategic owner of our Paid Media strategy, managing media spend and performance on our multi channels (Amazon PPC/DSP, Meta, Google, Walmart Connect, Target roundel and more). This role requires a unique blend of analytical rigor across search, social, and retail media, combined with a sharp eye for the fundamental performance drivers: marketing mix modelling, creative hooks and conversion-rate optimized landing pages. Crucially, you will elevate the function by moving away from tedious manual setups. You will integrate advanced AI workflows to scale operations efficiently and focus your energy on high-level strategy and ROI.
What You Will Do
- Omnichannel Campaign Management: Strategy, setup, optimization, and scaling of paid media budgets across Meta, Google, Amazon (PPC, programmatic DSPs), and emerging Retail Media Networks (Walmart Connect, Target Roundel).
- AI-Driven Scaling & Automation: Proactively leverage AI and automation tools to optimize paid performance (budget management, bids management, targeting, creative concepts and landing page conversion rate optimisation) as well as automate routine optimization tasks to maintain a lean, fast-moving operation.
- Creative & Hook Strategy: You understand that "creative is the new targeting." You will bridge the gap between media buying and creative execution analyzing visual performance data (hook rates, hold rates), writing clear briefs for design teams, and managing a robust creative testing pipeline.
- Conversion Rate Optimization (CRO) & Funnel Ownership: Audit and optimize post-click experiences. Partner with web developers and CRO teams to build, test, and iterate on high-converting landing pages (via Shopify) ensuring ad traffic actually converts.
- Data-Led Decision Making: Analyze full-funnel metrics (NTB, ROAS, CPA, LTV, and CAC) on a daily basis. Take rapid actions to hit performance goals.
- A/B Testing & Playbook Codification: Run continuous testing across audiences, creative formats, and bidding strategies. Build out and update our internal Standard Operating Procedures (SOPs) to turn successful tests into scalable, company-wide frameworks.
- Experience: 3 to 5+ years of hands-on experience managing substantial budgets across paid social and search/shopping. Direct experience or strong exposure to DSPs or Retail Media (Walmart, Target) is a strong plus.
- AI-Native Mindset: You don't just know what AI is, you actively integrate it into your daily workflow to work smarter and 10x your output.
- Creative & UX Acumen: You possess a strong understanding of consumer psychology. You know what makes a thumb-stopping ad creative and what a high-converting landing page layout looks like.
- Analytically Rigorous: You love data and spreadsheet modeling.
- Execution with Autonomy: A positive, can-do attitude with the grit and resilience required to operate in a high-growth, fast-evolving startup environment.
- Collaborative Communicator: Excellent interpersonal skills to effectively collaborate cross-functionally with Brand Managers, Content Creators, and Data/Tech teams.
- Are owners.
- Are continually raising the bar.
- Are sincerely open-minded, and are willing to examine their strongest convictions with humility.
- Nurture and embrace differing perspectives to make better decisions.
- A supportive, diverse and global team with a growth mindset.
- A scaling company with great industry professionals.
- A flexible (hybrid) working environment.
- Great opportunities to get involved with exciting projects.
We are an Equal Opportunity Employer. All qualified applicants for employment without regard to race, color, religion, sex, gender, sexual orientation, gender identity, ancestry, age, or national origin will be considered. No qualified applicants will be discriminated against on the basis of disability or protected veteran status.