Trade Marketing Manager (M/F) - Albufeira - #248995
Oney
Data: há 1 semana
Cidade: Faro, Faro
Tipo de contrato: Tempo total
Trade Marketing Manager (M/F) - Albufeira
Resumo da Oferta
- 6158876048134
- 2024-05-09
- Triangle II Outsourcing Unipessoal Limitada
- Faro
- Presencial
- Marketing, Publicidade e R.P.
- A definir
- Full-Time
- 1 Vaga
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Trade Marketing Manager (M/F) - Albufeira
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Descrição da Função
Localização
Contactar empresa We are recruiting a Trade Marketing Manager to lead Trade Marketing department in a FMCG lead company, based in Algarve, in Albufeira City. This person will have as main responsibilities:
- Define and implement the trade-marketing strategies to win with customers in channels: ON, OFF and e-commerce;
- Manage, planning and execution commercial calendar and orchestrates all activities at point of sales ensuring effective visibility and promotion and wining mix of brand & category activity to drive business performance within customers;
- Partner with sales in driving best in class physical availability of our brands and execution at the POS, setting channel specific brand and category execution standard/Guidelines and monitor and evaluates in-store execution compliance against pre-defined KPIs (perfect store);
- Ensure innovation launching phases;
- Supports negotiations on key customers by developing and providing succinct category stories/presentation for key accounts and field sales teams;
- Coordinate role plays (in meeting cycle) to give sales teams strategic messages for selling;
- Lead trade marketing team;
- Manage Trade Marketing budget;
- KPIs analysis and business analysis, built metrics to track success and identify gaps vs planned outcomes for initiatives;
- Monitors and ensure the right optimization and prioritization of BTL A&P investment, forecasting, measuring and evaluating key activities (Pre & Post) and driving promotional effectiveness (ROI).
Use this information to make better future business decisions;
- Define and develop a complete catalogue of POS materials to support brands and sales;
- Close cooperation with marketing, sales & digital;
- Gathering information via market via market visits and data analysis.
Understanding and analysis of the sector, competitive positioning of the brand with the need of the customer;
- Build and maintain business relationships with strategic customers group, trade associations and key opinion leaders;
- This role requires also frequent interactions both in-house (with multi-functional team) and externally (with agencies, suppliers).
Also, frequent visits to POS and partners. Profile:
- Business Administration degree.
- More than 5 years experience in a Trade Marketing management, Marketing management and/or Sales, with strong passion for FMCG;
- Ideally with Marketing and/or Sales background;
- Fluent in English; Portuguese and other Languages;
- Proactive, business oriented, growth mindset and detailed oriented;
- Creative;
- Finance acumen and negotiation skills;
- Solid team member with excellent interpersonal skills and ability to develop strong relationship with colleagues and partners;
- Capacity to work under pressure in a changing environment and to manage unexpected challenges
If you believe you have the desired profile, please send your CV, With the reference TMM_FR.
- Faro, Portugal
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