Marketing Specialist - #245908

Job ID:40321
Location:Portugal : Lisbon
Position Category:Marketing
Position Type:Employee Regular

Who are LRQA?

LRQA stands for dedication to clients, market firsts, and deep expertise in risk management. We’ve grown to become a leading global assurance provider, bringing together outstanding expertise in certification, customised assurance, cybersecurity, inspection and training.

While we’re proud of our heritage, it’s who we are today that really matters, because that’s what shapes who we and our clients can become tomorrow. By staying true to our shared values and combining decades of collective experience, we support our clients in building a safer and more sustainable future.

LRQA currently operates across 50 countries, has more than 2,500 colleagues, generates £315m in revenue, and supports more than 60,000 clients across a diverse range of sectors and markets.

Role Purpose:

• Working within the Area marketing team to maximize efficiencies, effectiveness and apply marketing campaign and channel best practice.

Key Responsibilities:

• In line with the global strategy and global marketing plans, coordinate and execute local marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget
• In line with the global strategy and global marketing plans, ensure marketing plans and campaigns are delivered using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, webinars, online advertising, retargeting, search engine optimization, search engine marketing, content localization and PR.
• Ensure marketing channels within campaigns utilise centrally developed and/or approved marketing content in line with LRQA Brand & Communications team and Area Marketing Manager guidance, appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation.
• Support increased LRQA brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LRQA PR strategies.
• Use Salesforce, Pardot, Google Analytics and other tools in line with training, best practice and Global direction to support the ability to provide monthly reports on marketing plans and campaign effectiveness, market positioning, product mix and client feedback of the local area to improve market brand and positioning
• Support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely and financially effective campaign delivery.
• As a member of the area marketing team, provide information, recommendations and innovative ideas for new marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable.
• Follow frameworks and guidance to help evaluate marketing initiatives, ROI and effectiveness.
• Working across teams ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas.
• Monitor and provide benchmarking and market feedback on competitor activities and performance

The successful candidate should be able to demonstrate the following:

• Degree level education in a marketing discipline with at least 3 years of B2B traditional and digital marketing and campaign coordination and execution experience or equivalent years’ experience in a similar B2B marketing role.
• Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement.
• Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language.
• Experience of marketing (and sales) ideally in a B to B and/or professional services environment.
• Experience in providing traditional and digital marketing campaign and channel execution and support to support business operations
• Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines
• Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and/or similar marketing and sales systems required.
• A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills
• Ability to plans and prioritises workload to deliver results effectively and efficiently.
• Ability to work independently and as part of a regional and global team.
• Result oriented, proactive, flexible and enthusiastic team player.
• Self-motivated, passionate and an optimist who is a resilient and calm in various situations.
• Experience analysing campaign results, data, preparing reports and making recommendations for campaign improvements.

Diversity and Inclusion at LRQA:

We are on a mission to be the place where we all want to work and we are passionate about embracing different perspectives because we understand the value this brings to our business, our clients and each other. We are all about creating a safer and more sustainable future and our inclusive culture is right at the heart of our business.

Together our employees make our communities better and we want you to be part of our diverse team!

LRQA is a leading global assurance provider. The integrity and expertise we bring to our partnership with clients support their journey to a safer, more secure and more sustainable future. (Group entities).