Technical Product Marketing Manager - Server-Side Tagging (m/f/d)

Location

Hybrid in Lisbon (minimum of 2 days a week from the office)

SHAPE THE FUTURE OF PRIVACY WITH USERCENTRICS

Usercentrics is a global leader in data privacy and privacy-led marketing solutions. We believe that privacy is a driver for growth in a data-driven world. Our vision is to unlock the potential of data privacy to empower a thriving digital ecosystem. We work with companies to create a healthy balance between data-driven business and privacy-led marketing for every size business. Our customers build trust with their users through improved transparency and control to drastically improve marketing and monetization, while achieving full privacy compliance.

We are seeking a Technical Product Marketing Manager (PMM) to lead the go-to-market strategy, positioning, and driving revenue growth of our Server-Side Tagging solution. This role sits at the intersection of product, marketing, and technical implementation, playing a critical part in driving adoption among enterprise customers who demand robust measurement, analytics, and performance marketing capabilities.

You will combine a passion for translating complex technical capabilities into customer-centric messaging with hands-on expertise in digital analytics and tagging. Your work will empower our customers to future-proof their marketing measurement while maintaining data privacy and maximizing performance.

Your Tasks

Product Messaging & Positioning

• Develop compelling messaging, value propositions, and differentiated positioning for Server-Side Tagging across industries and personas (marketing, analytics, IT).
• Translate complex technical details (server-side data flows, tag configurations, consent implications) into clear business value narratives.
  
  

Go-to-Market Strategy

• Plan and execute product launches and marketing campaigns in collaboration with Product Management, Brand & Comms, Content, Demand Generation, Sales and Partnerships.
• Define key success metrics, track adoption, and optimize strategies based on performance.
  
  

Sales & Customer Enablement

• Brief high-quality collateral including solution briefs, competitive battlecards, demos, and enablement materials.
• Enable internal teams to effectively communicate the benefits of Server-Side Tagging to prospects.
  
  

Market & Customer Insights

• Conduct market research, customer interviews, and competitor analysis to inform product roadmap and marketing approach.
• Serve as the voice of the customer within the SST product team - provide insights from customers and the market in relation to this product.
  
  

Technical Expertise

• Act as the subject-matter expert on marketing measurement, tagging infrastructure, and privacy-compliant data collection.
• Partner with solutions engineers to support high-priority deals and customer onboarding.
  
  

You Bring

• 8+ years of marketing experience, with at least 5 years in Product Marketing or Technical Marketing for SaaS products, ideally in MarTech, AdTech, analytics, or data privacy.
• Deep expertise in measurement and marketing analytics tools, methodologies, and KPIs.
• Solid understanding of performance marketing and PPC campaigns (Google Ads, Meta Ads, etc.) and how each system connects into the entire adtech ecosystem.
• Familiarity with Google Tag Manager (GTM), including setup, troubleshooting, and best practices for Server-Side GTM.
• Proven track record creating compelling content, campaigns, and messaging for technical and marketing audiences.
• Ability to read and understand HTML, JavaScript and browser cookies to effectively communicate tagging and implementation requirements (a strong plus).
• Experience working in cross-functional, international environments, collaborating across Sales, Marketing, Product, Partnerships, and Customer Success teams.
• Proficiency with CRM, marketing automation, and project management tools such as Salesforce, Pardot, Asana, and Excel/Google Sheets.
• English fluency (C2 or above).
  
  

Skills & Attributes

• A self-starter mindset with the drive to take ownership, operate independently, and thrive in a demanding, fast-paced environment.
• Strong blend of technical aptitude and product marketing creativity.
• Excellent written and verbal communication skills, with the ability to craft clear, persuasive storytelling and localize messaging for different audiences.
• Highly analytical, comfortable building frameworks to measure success and demonstrate impact.
• A collaborative team player skilled at influencing stakeholders and driving alignment across functions.
  
  

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Usercentrics we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Why join Usercentrics?

• Joining Usercentrics means becoming part of a fast-growing, diverse and international team of tech enthusiasts and entrepreneurially-minded who build our success story together
• Company culture is important to us - we strive to continuously develop a positive, vibrantand inspiring environment that enables everyone to thrive both personally and professionally
• Get involved! We have plenty of initiatives and love to see people from all department enthusiastically participating and shaping our future together in different cross-department projects
• Your work-life balance is important to us too - we offer flexible working hours, hybrid working and the possibility of workcations (in accordance with our company policy)
• We always remember to have fun along the way, both in our day-to-day work and at our regular team events on site in our offices in Munich, Copenhagen, Odense, Lisbon and Prague or online
• You are the most valuable asset to our company which is why we’re happy to offer awesome benefits like our personal development budget, job-related language courses and a lot more (depending on your location) to focus on your well being
  
  

About Us

We are driven by our values #BeBrave, #BetterTogether, #LeadbyExample, #InnovateWithPurpose, #PassionForPrivacy, #GiveBack and #ComeAsYouAre. They show what we believe in and how we work. They help make our team special and guide us in everything we do. They're the heart of our company and inspire us to do our best every day.

We strive to create a diverse, equitable, and inclusive environment (DEI) where everyone feels valued, respected, and empowered to reach their full potential. We believe that our different backgrounds, experiences, and perspectives are our greatest strengths — so we are committed to building with them as we foster innovation and drive our success.

We recognize that this is an ongoing journey. We commit to listening and to continuous learning, growth, and improvement. By embracing DEI principles, we will create a more just and equitable society, and we are proud to play our part in making this vision a reality.

We are #BetterTogether.