Digital Marketing Manager

Join Us

At Vodafone, we’re not just shaping the future of connectivity for our customers – we’re shaping the future for everyone who joins our team. When you work with us, you’re part of a global mission to connect people, solve complex challenges, and create a sustainable and more inclusive world. If you want to grow your career whilst finding the perfect balance between work and life, Vodafone offers the opportunities to help you belong and make a real impact.

What You’ll Do

• The person responsible for this role will have the main objective of defining and implementing the digital strategy for the Business website, ensuring that communication and content are aligned with the brand's positioning
• Ensure that the brand's digital presence is coherent and effective, with product launches and campaigns being executed according to the plans (execution and timings), contributing to the growth of connectivity and developing B&C as a strategic segment
• Define the strategy and operation of the Business website, focusing on the structure and organization of communication
• Ensure digital communication during product launches and continuous updates of digital content (offer updates or mandatory information)
• Coordinate the implementation of ATL campaigns in a digital environment
• Define creative briefs for the brand
• Analyze performance results and A/B tests to support execution decisions
• Responsible for managing projects follow up and ensure execution of Digital projects defined by the Group (namely CDP, V-HUB, Highspot and Maac)
• The scope also includes managing C2C as responsibility, implementing campaigns, analyzing performance KPIs to always introduce improvements. And requires research of new approaches (and competitors benchmark) to ensure a competitive positioning to the brand
• Analyze C2C metrics to adjust the platform performance
• Manage digital projects with the Group, such as V-Hub, CDP, Highspot and Maac, ensuring alignment with the defined strategy and priorities
  
  
  

Who You Are

• Bachelor’s degree in Marketing, Communication, or a related field
• Experience with content management systems (familiarity with Coremedia is a plus)
• Proficiency in analytics platforms and A/B testing tools
• Solid experience in website management and digital communication
• Strong background in digital marketing strategy and campaign coordination
• Proficient in interpreting data analytics and conducting A/B testing
• Skilled in managing complex projects and working cross-functionally with multiple stakeholders
• Excellent organizational, communication, and decision-making abilities
• Knowledge of VBU offer is a plus to better understand the key arguments to message
  
  
  

Not a perfect fit?

Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about empowering people and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to still apply as you may be the right candidate for this role or another opportunity.

What's In It For You

• Hybrid Work Model - Flexible hybrid work model with 8-10 in-office days per month, managed by team leaders
• Vodafone Products and Services - Employees get a mobile phone, free communication plan, data card, and various discounts on services and products
• Recognition - Recognition programs for innovative, creative, high-potential employees and exemplary behaviors
• Health and Well-being - Well-being Program offers nutrition and psychological consultations, webinars, workshops, and discounts on various services and products
• Learning - Access to Communities of Practice and a customizable digital training platform with high-quality content (namely Harvard Business Publishing and Skillsoft)
• Local and International Mobility - Internal recruitment with local and international rotation opportunities across departments and roles
  
  
  

Who We Are

We are a leading international Telco, serving millions of customers. At Vodafone, we believe that connectivity is a force for good. If we use it for the things that really matter, it can improve people's lives and the world around us. Through our technology we empower people, connecting everyone regardless of who they are or where they live and we protect the planet, whilst helping our customers do the same.

Belonging at Vodafone isn't a concept; it's lived, breathed, and cultivated through everything we do. You'll be part of a global and diverse community, with many different minds, abilities, backgrounds and cultures. ;We're committed to increase diversity, ensure equal representation, and make Vodafone a place everyone feels safe, valued and included.

If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, please refer to https://careers.vodafone.com/application-adjustments/ for guidance.

Together we can.