Lead Marketing Designer

SplitMetrics is a global software company offering an ecosystem of products and services that serve as a growth engine for top mobile-first businesses worldwide. Our ecosystem includes:

• SplitMetrics Acquire, a platform for automating and optimizing Apple Ads.
• SplitMetrics Agency, a full-service mobile marketing agency staffed by top experts.
• SplitMetrics Optimize, an A/B testing platform recognized as the ASO Tool of the Year.
• App Radar by SplitMetrics: an ASO platform with advanced keyword and competitor insights.
  
  

Why SplitMetrics?

• For almost 10 years, we've been at the forefront of the mobile marketing industry, providing an ecosystem of market-leading technologies.
• An Apple Ads Partner, SplitMetrics is the 1st company to build the Apple Ads management platform.
• Working with top mobile companies and brands globally: Skyscanner, Glovo, Flo, Babbel, Wooga and many more.
• Generating an impressive transaction volume, with over $1 billion in ad spend flowing through our ecosystem.
• Integrated AI into our strategic approach since 2023.
• Effectively collaborate across 20+ countries with a remote-first and supportive culture.
  
  

We’re looking for a strategic, hands-on Lead Marketing Designer to own our creative strategy and build a powerful emotional connection between our brand and its audience. You’ll play a pivotal role in strengthening our positioning as the leading AI technology for app marketing. From high-converting campaigns to a flagship website revamp, you’ll shape the look and feel of a brand built to lead.

You’ll create visual stories that engage, convert, and elevate our brand authority across every marketing touchpoint. By working closely with product design and cross-functional teams, you’ll ensure that every asset - from AI product messaging to social creatives - is visually striking, strategically aligned, and built for business impact. This is a high-visibility role at the heart of our brand evolution, where design becomes a key growth driver.

Why this is a game-changing role:

• You’ll be the architect of our brand’s visual storytelling, setting us apart from competitors.
• We’re heavily investing in AI and building products powered by LLMs and machine learning - you’ll lead the marketing design for their promotional campaigns.
• Direct line to leadership and close collaboration with cross-functional teams - making design a growth lever, not a service function.
• Our audience is marketers - your work must wow the most discerning eyes.
• You’ll control how our brand connects emotionally across every channel and touchpoint.
• Opportunity to collaborate with high-profile global clients.
  
  

Success indicators for this role:

• Increased design-led engagement among target audiences.
• High stakeholder satisfaction and rapid execution.
• Distinctive, unified brand refresh successfully launched.
• Scalable design system adopted across teams.
  
  

What you’ll be doing:

• Differentiate us in the market: redesign and consolidate our websites, integrating AI offerings clearly and compellingly into our solutions portfolio.
• Own visual storytelling across all marketing touchpoints: web, ads, emails, events, and social media.
• Influence our audience: deliver design assets that emotionally connect and drive action.
• Drive business impact: use real performance data - not just opinions - to optimize creative work and continuously improve.
• Improve how we work: build scalable workflows to speed up delivery and enable the lead gen team to move fast without bottlenecks (e.g. self-serve templates).
• Collaborate proactively: work closely with the product team to create a unified design ecosystem and secure C-level buy-in through regular feedback loops.
  
  

About you:

• A creative leader who balances vision with execution and aesthetics with performance.
• 5+ years of experience in marketing design within tech, ideally B2B SaaS.
• Mastery of brand identity, visual systems, and storytelling that’s both functional and emotional - backed by a strong portfolio demonstrating designs that move audiences and evoke emotion.
• A clear communicator who builds alignment and inspires confidence, incl. with C-level stakeholders.
• Comfortable with data and UX principles - not afraid to dive into CTRs, A/B tests, and customer feedback to inform decisions and elevate the user experience.
• Strong professional intuition shaped by a sharp eye for contemporary trends and visual culture.
• Thrives in fast-paced, high-ownership environments - self-sufficient and proactive in removing obstacles to get things done.
  
  

What is there for you?

• Time Off: Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
• Health and Wellness: Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
• Professional Development: Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
• Performance and Growth: Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
• Team Engagement: Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
• Work Flexibility: Flexible working schedule for a better work-life balance. Remote-first working environment.
• Workspace Options: Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.
  
  

Our Culture

At SplitMetrics, our values are not just words — they guide everything we do. To achieve our ambitious goals and maintain success, we stand united by our core behaviors:

• Move Fast
• Get Sh*t Done
• Build Together
• Strive for Transparency
• Own What You Do
• Learn + Share = Excel
  
  

Remote Hiring Guidelines: At SplitMetrics, we welcome team members from various countries. While all our roles are remote, certain positions may have specific eligibility requirements based on location. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.