Senior Lead Category Growth

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we’ve become the world’s largest D2C sleep brand, available in over 35 countries with more than 25 stores across Europe. Recommended by leading consumer associations in EMEA, APAC, and the Americas, we develop the best sleep comfort products that empower our customers to awaken their best every day.

At Emma, we are a community of smart, driven people, united by a strong culture of collaboration, teamwork, and knowledge sharing. We think big, take ownership, and are empowered to drive meaningful impact. Through hands-on experience, mentorship, and continuous learning, we drive our own growth and learning. With Emmies from over 60 nationalities and offices across multiple regions, our diverse perspectives enrich our workplace culture. Ready to shape the future of sleep with us? Let’s make it happen!

What you´ll do:

• Own the P&L of the Product Categories in Brazil, with a focus on profitable growth and margin expansion.
• Define and execute the category strategy for Mattresses, Beds, and Accessories—adapting the global assortment to the local market and uncovering new segment opportunities.
• Drive Pricing Excellence: Own the local pricing strategy across channels and products to maximize revenue and margin, supported by strong analytics.
• Lead Go-To-Market Initiatives for new product launches in Brazil—collaborating with Global Product Success, Sourcing, Marketing, and Webshop teams.
• Manage the Full Product Lifecycle: Plan and coordinate phase-ins/phase-outs, ensuring timely and cost-effective portfolio evolution.
• Run Campaign & Commercial Planning in alignment with your Marketing counterpart, ensuring a coherent and impactful promotional calendar.
• Partner with Regional Webshop Team to improve digital conversion and category presentation.
• Collaborate with Operations and Sourcing to improve cost structure and supply performance for the Brazilian market.
• Act as a Category Expert for the Brazilian business, providing insights, benchmarking, and recommendations to the local leadership team.
• Lead and grow a high-performing team as we continue to scale in Brazil.
  
  
  

Who we´re looking for:

• Strategic & Analytical Thinker – You’re able to connect the dots between customer insights, product performance, pricing dynamics, and operational levers to define high-impact growth strategies.
• Proven Category Leader – You have 5-7+ years of experience in Category Management, Business Strategy, or Consulting, ideally in e-commerce, retail, or consumer goods. You’ve owned or contributed significantly to P&L performance.
• Business Ownership Mindset – You thrive on responsibility, take full ownership of your domain, and act with a founder’s mentality in identifying growth and profitability opportunities.
• Strong Commercial Acumen – You understand pricing, margin drivers, channel dynamics, and portfolio management deeply enough to make data-driven decisions that move the business forward.
• Execution-Oriented Leader – You’re not only great at planning but also at making things happen cross-functionally. You align teams, manage dependencies, and follow through with high standards.
• Collaborative & Influential – You can navigate and align diverse stakeholders across global, regional, and local teams. You lead through influence and structured communication.
• Comfortable with Ambiguity – As part of a fast-scaling environment, you know how to operate in changing settings, solve problems creatively, and adapt quickly.
• Fluent in Portuguese & English – You can work effectively in an international environment while staying close to the Brazilian customer.
  
  
  

What we offer:

• Pet-friendly environment, where you can bring your furry desk buddy;
• Discounts on our top-notch products;
• Health insurance including dentist;
• 24 days holidays / year +1 day/year at Emma (máx. 29 days);
• The opportunity to collaborate with multinational teams;
• Exciting events that aren't just team-building exercises but opportunities to create epic memories;
• All the tools you need to grow and ownership from the beginning.
  
  
  

Become an Emmie

Emma is transforming the world of sleep - and we want the highest-performing people to help us pull it off. We want you. But only if you're willing to go all in. Only if you're willing to question, disrupt, innovate, and create from the ground up.

We proudly celebrate diversity. We are an equal-opportunity employer committed to promoting inclusion in our workplace. We consider all qualified applicants for employment without regard to race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you in a couple of days, however, we are currently receiving a large number of applications and this might lead to a delay in the process. We will get back to you as soon as possible!