Marketing Research Officer

About The Job

• The team is looking for a communicative, driven and rigorous Marketing Research Officer to help on the set-up, field coordination, analysis and insights delivery of the the different research initiatives in the team (for example: the Client Satisfaction Survey). The role will focus on the support of the existing research programs and simultaneously design and implement new projects to support the business and our strategy. You will report to the Head of client insight and collaborate closely with the broader Marketing teams to leverage expertise and resources.
  
  

Your Main Activities Are

• Market research strategy
• As a member of the team, you will be part of the group that defines the market research strategy and its derived results analysis plan
• Design and develop new research project to support business strategy
• Source, develop and deliver market research content
• Explore existing data to design and implement new research projects to support the business
• Design and implement questionnaires and data collection, which includes:
• the Client Satisfaction Program
• coordination of Industry surveys program produced by an external provider, liaising with key stakeholders to ensure BNP Paribas Securities Services performance across the different surveys / locations
• Manage data collection
• Questionnaire set up in survey tools (Qualtrics, Vocazza)
• Analyze and build results reports
• Analyze and follow up of the data Quality in the CRM tool to guarantee that all contacts are accurate
• Status update and Reporting in the different phases of the projects - target list evolution, response rate evolution and client engagement
• Collaboration with internal stakeholders
• Collaborate with and support Client Insight team
• Ensure coordination with other stakeholders supporting the development of specific marketing, communication or insights strategies related with research initiatives, including content collection, formatting and distribution of distribution channels and monitoring of social media sites
  

Profile And Skills To Success

• Bachelor’s degree in Social Sciences, Marketing, Statistics, Mathematics or other relevant areas
• 3 to 4 years of relevant professional experience in Marketing & Communications
• Advanced data analysis and customer insights experience
• English fluent
• Excellent knowledge of Microsoft Office and other software programs applicable to position and achievement of goals, namely statistical software - as Data Viz, Blending , Analytics, Power Bi, Tableau, Customer satisfaction monitoring tools, SPSS, SAS, Excel VBA
• Excellent writing, editing, and oral communication skills with experience developing client-focused content such as client surveys and interviews scripts, data analysis and support presentations
• Must demonstrate superior written, interpersonal, project management skills, notably with proven success in meeting tight deadlines
• Use analytics to monitor and participate to data analysis, and produce support presentations
• Strong innovative and critical thinking
• Strong problem solving skills
• Team player who collaborates with ease and creative energy, self-motivated, curious
• Proactive attitude
• Flexibility / Adaptability
• Exceptional attention to detail
  
  

Why joining BNP Paribas?

• Leading banking institution
  
  

BNP Paribas is the European Union’s leading bank, and key player in international banking. It operates in 63 countries and has nearly 183.000 employees, including more than 146.000 in Europe.

• Our presence in Portugal
  
  

In Portugal since 1985, BNP Paribas today has more than 8.700 employees, distributed across the Group's 10 business entities established in the country. Its presence also extends to 11 excellence centers providing value-added services to various countries where the BNP Paribas Group also operates.

• International reach
  
  

Thanks To Its International Presence And Regular And Close Collaboration Among Its Different Entities, BNP Paribas Has The Resources To Support All Clients With Financing, Investment, Savings And Protection Solutions That Help Make Their Projects a Success. BNP Paribas Holds Key Positions In Its Three Core Operating Divisions

• Retail Banking, a division that brings together all of the Group’s retail activities and specialised business lines;
• Investment & Protection Services that include specialised businesses offering a wide range of savings, investment and protection services;
• Corporate & Institutional Banking division that offers tailored financial solutions for corporate and institutional clients.
• Diversity and Inclusion commitment
  
  

BNP Paribas is an equal opportunity employer and proud to provide equal employment opportunity to all job seekers. We are actively committed to ensuring that no individual is discriminated against on the grounds of age, disability, gender reassignment, marriage or civil partnership status, pregnancy and maternity/paternity, race, religion or belief, sex or sexual orientation. Equity and diversity are at the core of our recruitment policy because we believe that they foster creativity and efficiency, which in turn increase performance and productivity. We strive to reflect the society we live in, while keeping with the image of our clients.

• Commitment towards work/life balance
  
  

At BNP Paribas we care about our employees wellbeing and promote a culture of good integration between work and rest. We believe our employees have rich personal lives outside of work, being fundamental to be disconnected from work to recharge both physically and mentally. Only through this balance we may all be at our best while working.

• Remote Working Conditions
  
  

At BNP Paribas, we embrace a Smart Working framework based on trust, autonomy and collaboration. Within this framework, eligible employees can benefit from flexible remote working modalities adapted to our hybrid working environment. To guarantee a comfortable and efficient working set-up, eligible employees are provided with both the office and home equipment, are entitled to an equipment allowance and can benefit from exclusive partnerships to purchase additional equipment at reduced prices.

To find out more on why you should join BNP Paribas visit https://bnpp.lk/why-BNP-Paribas-Portugal

• Please note that only applications submitted in English will be considered.
• In case you are selected for this role, further documentation will be requested to support your hiring process.