Internship Marketing

What You´ll Do

• Support brand positioning to support the implementation of the BU value proposition
• Help to develop strategies to ensure consistent customer experience
• Help with managing brand architecture in terms of nomenclature, book-values etc.
• Support to implement brand guidelines to ensure consistency in look and feel
• Analyzes brand health indicators
• Organizes market research and develops plans to address deviations in brand structure
• Support with development and implementation concrete action plans to mitigate deviations
• Supports global brand strategy and steers brand portfolio as well as trademark strategy
• Supports marketing team in developing product/concept communication materials to position Henkel BU across all Customer Touch points
• Supports and leads branding guideline for digital strategy Implement systematic approaches and programs to identify and map
• Consumer Journey generating long-term innovation ideas with technical functions
  
  

What makes you a good fit

• Degree in Economics or Management
• Very good knowledge of English, basic knowledge of Spanish
• Excellent computer skills: Excel, PowerPoint, Word
• Good analytical and creative skills
• Good interpersonal and communication skills and willingness to work in a team
• Internships, summer part-time work, as well as international experience would be an advantage.
  
  

Some perks of joining Henkel

• Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
• Diverse national and international growth opportunities
• Globally wellbeing standards with health and preventive care programs
• Gender-neutral parental leave for a minimum of 8 weeks
• Employee Share Plan with voluntary investment and Henkel matching shares
• Meal allowance
• Well-being programme
  
  

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.