EMEA Regional Trade & Shopper Marketing Manager

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.

Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,600 people and hosts a global distribution network.

Some of your Benefits

Flexible Work Models: We allow for flexible work models to ensure both professional and personal success.

International Opportunities: Grow in your career through international exchange and global job opportunities.

Meal Allowance: We offer an allowance that makes meals more affordable.

Performance Related Bonus: When you have an impact, you can reap the rewards.

Welcome to career changers: We look forward to your application, even if you do not have specific prior experience. All you need is the willingness to grow and develop

Lisbon

Parets del Vallès, Barcelona, Spain

Hybrid Work

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

You support our team as

EMEA Regional Trade & Shopper Marketing Manager

Responsibilities

• Support New Product Development Trade Intelligence via shopper research, trade selling stories, channel recommendations. Contribute to the respective launch teams & GTM Teams. Support after launch in performance and sell-out tracking.
• Identifying and Supporting the specific needs of each country regarding POS materials and assets, while coordinating the development of these materials. Creating key visuals aligned with our brands, supporting the implementation of POS guidelines, and preparing detailed briefings for agencies. Managing quotations, analyzing proposals, and handling feedback throughout the process. Additionally, the role supports the sharing of best practices across countries and assists with category management projects, including the development and implementation of planograms.
• Analyze market data from sources such as IRI, Nielsen, and Unify to extract insights relevant to trade marketing, market simulations, and channel strategies. Provide commentary on trends, compile reports, and update key presentations for internal stakeholders.
• Handle ad-hoc requests for market and competitive deep dives, including consolidation of Nielsen country data
• Update and follow up on the NPD tracker to monitor performance of new product developments. Support the tracking and analysis of digital KPIs to guide data-driven decisions.
• Encourage the sharing of best practices related to promotional activities and Perfect Store concepts across countries. Support implementation at the local level and track progress to ensure successful execution.
• Support RCM Senior Trade Marketing Manager in steering business directions for Trade Marketing and with Centres of Excellence
• Support detecting go-to-market barriers and implement corrective actions with RCM or country to meet our goals
• Support fostering Trade Marketing Best Practice Sharing in the country clusters with Local Trade Marketing
  
  

Qualifications

• University degree, preferably in Marketing, Economics, or another relevant field.
• 3–4 years of experience in Sales, Marketing, or Trade-related functions.
• Solid trade marketing knowledge with a strong focus on shopper research and behavior analysis, promotional strategy effectiveness, and category management execution.
• Strong analytical skills with the ability to identify trends, uncover insights, and translate data into actionable strategies.
• Demonstrated experience in managing cross-functional projects with a results-driven, proactive attitude.
• Excellent verbal and written communication skills, with the ability to effectively engage stakeholders at all levels, from junior team members to senior and top management.
  
  

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.